A social media campaign went viral earlier this week that urges people to boycott all movies starring actor Steve Guttenberg. Initially, the campaign was started by mistake when a popular online fitness brand tweeted “Down with Gutten,” which was autocorrected from “Down with Gluten.” The poster of the original tweet apologized and tweeted a correction, however the original tweet was retweeted and favorited so much that the “Gutten Free” online campaign was born.

Known colloquially as “the poor man’s Bill Murray,” Steve Guttenberg was a comedy actor in the 1980s who fell out of stardom when curly hair stopped being acceptable. He still acts today, but is too old for a leading role.

Since the campaign started, many movie watchers have completely cut Gutten out of their movies. Some fast-forward through parts of movies that are high on Gutten, while others have vowed to avoid Gutten-enriched movies altogether.

Early this afternoon, many film reviewers have come forward saying that the Gutten Free campaign isn’t based on anything factual, and that most people are just hopping onto the craze without understanding who Steven Guttenberg really is.

“The truth is, there’s nothing wrong with watching a little bit of Gutten every day,” says New York Times film reviewer David Costanelli. “Gutten isn’t ideal, of course, but it won’t kill you and isn’t inherently bad in any way.”

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By Jacob S. Wydra: @jswydra

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